Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less each year.She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers.For this study, the set of 40 industrial customers is ________.
A)a parameter
B)a sample
C)the population
D)a statistic
E)the frame

Question

Quizplus · Accepted Answer

The set of 40 industrial customers is a sample because it is a smaller group selected from the larger group (population) of all 1,500 industrial customers to analyze and draw conclusions about the larger group's purchasing behavior.

Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating