Alice Zhong is the VP of Operations at Pearl Financial Services.She wants to measure customer satisfaction after a new website and other changes were introduced a few months ago.For this purpose, she instructs her staff to prepare a questionnaire and send it to the first 200 clients in their alphabetical list of active clients.This is an example of ______.
A)simple random sample
B)systematic sample
C)convenience sample
D)stratified sample
E)cluster sample

Question

Quizplus · Accepted Answer

Alice Zhong's method of selecting the first 200 clients from an alphabetical list is a convenience sample because it does not involve a random selection process. Instead, it selects a sample based on ease of access, which in this case is determined by the alphabetical order of the clients.

Alice Zhong Is the VP of Operations at Pearl Financial