Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine the most effective advertisement strategy for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website, a travel magazine and a local billboard.Customers making reservations will be asked where they saw the advertisement.In this experiment, the independent variable is a ________________.
A)treatment variable
B)classification variable
C)experimental variable
D)design variable
E)research variable

Question

Quizplus · Accepted Answer

The independent variable in an experiment is the variable that is manipulated or changed by the researchers to observe its effects on the dependent variable. In this case, the advertisement strategy (travel website, travel magazine, local billboard) being rotated is the variable being manipulated to see its effect on the number of reservations, making it the treatment or experimental variable. "Treatment variable" is a term often used in experimental research to denote the independent variable.

Suppose the Owners of a New Bed and Breakfast Establishment