With few,if any,competitors in an untapped new market,a business has the opportunity to pioneer a portion of the market largely ignored by competitors.This is known as ________.
A)network advantage
B)economies of scale advantage
C)horizontal integration advantage
D)first-mover advantage
E)vertical integration advantage

Question

Quizplus · Accepted Answer

First-mover advantage refers to the advantage a business gains by being the first to enter an untapped market with few or no competitors. This allows the business to establish brand recognition, customer loyalty, and strong distribution channels before competitors can enter the market.

With Few,if Any,competitors in an Untapped New Market,a Business Has