A close examination of profitable high-share and profitable low-share niche businesses reveals only two areas of commonality: relative sales force expense and ________.
A)relative price
B)product breadth
C)relative product quality
D)relative advertising
E)product depth

Question

Quizplus · Accepted Answer

Relative product quality is the common area along with relative sales force expense that profitable high-share and profitable low-share niche businesses have in common. This indicates that regardless of the market share size, maintaining a high level of product quality is a key factor for profitability in niche markets.

A Close Examination of Profitable High-Share and Profitable Low-Share Niche