Which of the following is true of the net marketing contribution of a firm?
A)It sets a benchmark to gauge improving or deteriorating marketing profitability.
B)General and administrative expenses are included to assess the net marketing contribution.
C)It is an internal in-process financial metric.
D)It is equal to the revenues of the firm.
E)It includes all operating expenses.

Question

Quizplus · Accepted Answer

The net marketing contribution is a financial metric used to gauge the profitability of a firm's marketing efforts, by subtracting the marketing expenses from the gross profit. It is an internal in-process financial metric that helps a firm assess the effectiveness of their marketing activities over time. It does not include general and administrative expenses, nor is it equal to the revenues of the firm or all operating expenses.

Which of the Following Is True of the Net Marketing