When considering marketing metrics for a company,market share is most likely to be ________.
A)an internal forward-looking metric
B)an external backward-looking metric
C)an internal metric that is used after the reporting period
D)an external metric that is used during the reporting period
E)an internal metric that can be used either during or after the reporting period

Question

Quizplus · Accepted Answer

Market share is an external metric that looks at the company's performance compared to its competitors. It is a backward-looking metric because it typically refers to a past period, such as a quarter or year.

When Considering Marketing Metrics for a Company,market Share Is Most