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A Recent Consumer Reports Study Analyzed Consumer Ovens and Found

Question 43

Multiple Choice

A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110.QuickBake oven,a consumer oven,has a relative performance of 130 based on a weighted average of product performance,service quality,and brand reputation.It has a relative cost of purchase of 90.What is the perceived customer value of QuickBake oven?


A) 60
B) 77.7
C) 40
D) 130
E) 120

Correct Answer:

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