The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior.
A)mass-personalization
B)decentralization
C)mass-market
D)core-segment
E)sub-segment

Question

Quizplus · Accepted Answer

Mass-personalization is the strategy that recognizes individual customers by name and buying behavior. This involves tailoring marketing efforts to individual customers based on their past behaviors and preferences. Decentralization, mass-market, core-segment, and sub-segment are not directly related to this level of customer relationship marketing.

The First Level of Customer Relationship Marketing Is a ________