When differences in customer needs are small or demographics are not distinctive,a business may elect to use a ________ strategy.
A)small-segment
B)vertical integration
C)horizontal integration
D)mass-market
E)niche-segment

Question

Quizplus · Accepted Answer

When differences in customer needs are small or demographics are not distinctive, a business may elect to use a mass-market strategy. This involves targeting a wide range of customers with a standardized product or service, rather than targeting a specific segment of the market. This can be an effective strategy for businesses selling products or services that are consumed by a large portion of the population, such as food or household items.

When Differences in Customer Needs Are Small or Demographics Are