Which of the following forces that shape segment attractiveness include market size,growth rate,and growth potential?
A)competitive intensity
B)market access
C)market demand
D)profitability
E)feasibility

Question

Quizplus · Accepted Answer

Market size, growth rate, and growth potential all contribute to market demand, making it a force that shapes segment attractiveness. Competitive intensity relates to the level of competition within a segment, market access refers to the ease of entering or operating within a segment, profitability is the ability to generate profits within a segment, and feasibility considers the practicality and resources required to operate within a segment.

Which of the Following Forces That Shape Segment Attractiveness Include