Quality aesthetics as a source of differentiation are of value only when all other aspects of quality are met with respect to customer quality expectations.

Question

Quizplus · Accepted Answer

Quality aesthetics cannot compensate for deficiencies in other aspects of quality that customers expect. The overall quality of the product or service must meet or exceed customer expectations, including performance, reliability, durability, and features. Only then can quality aesthetics be used as a source of differentiation to provide a competitive advantage in the marketplace.

Quality Aesthetics as a Source of Differentiation Are of Value