Which of the following is true of direct marketing channels?
A)Direct marketing channels offer the greatest opportunity for sales communication and customer interaction.
B)Direct marketing channels yield very low margins for the manufacturer.
C)Direct marketing channels do not allow the manufacturer control over the sales messages and service quality.
D)Direct marketing channels are most suited for inexpensive products that are bought in low quantities.
E)Direct marketing channels result in the lowest out-of-pocket marketing expenses for the manufacturer.

Question

Quizplus · Accepted Answer

Direct marketing channels, such as direct mail and email marketing, offer the greatest opportunity for sales communication and customer interaction as the manufacturer can communicate directly with the customer and receive immediate feedback. Direct marketing can also be personalized and targeted, leading to higher response rates and increased sales.

Which of the Following Is True of Direct Marketing Channels