Which of the following best represents a company following the product differentiation strategy?
A)gourmet grocery store
B)discount grocery store
C)discount retailer
D)dollar store

Question

Quizplus · Accepted Answer

A gourmet grocery store focuses on offering high quality, unique and premium products that are different from those offered by discount grocery stores, discount retailers, and dollar stores. This exemplifies the product differentiation strategy, where a company seeks to differentiate its products from those of its competitors through features, design, performance or other attributes.

Which of the Following Best Represents a Company Following the Product