In the 1990s,Nike's brand was damaged when it was discovered that some of its products were manufactured in sweatshop factories.Since the 1990s,Nike has repaired its brand reputation.According to the textbook,Nike's business strategy before the 1990s did not employ
A)ethical managers.
B)a CSR filter.
C)the appropriate public relations firm.
D)a strategic planning director.

Question

Quizplus · Accepted Answer

The textbook states that Nike's business strategy before the 1990s did not employ a CSR filter. This means that they were not considering the social and environmental impact of their business practices. This lack of consideration led to the discovery that some of their products were manufactured in sweatshop factories, which damaged their brand reputation. Therefore, the best choice is B.

In the 1990s,Nike's Brand Was Damaged When It Was Discovered