In Jay Barney's model,VRIO stands for which four concepts?
A)Variability,Returns,Industry,Operations
B)Valuable,Rare,Imitate,Organized
C)Valuable,Returns,Industry,Organized
D)Variability,Rare,Imitate,Operations

Question

Quizplus · Accepted Answer

VRIO stands for Valuable, Rare, Imitate, Organized. These four concepts are used to evaluate a firm's resources to determine their potential for sustainable competitive advantage. Valuable resources are those that enable a firm to take advantage of opportunities or defend against threats, Rare resources are those that are not commonly possessed by competitors, Imitate resources are those that cannot be easily replicated, and Organized resources are those that are well-integrated and coordinated within the firm.

In Jay Barney's Model,VRIO Stands for Which Four Concepts