The uses and gratifications theory hypothesizes that people
A) use social media primarily for sexual pleasure.
B) who are socially anxious avoid social media entirely.
C) use social media to satisfy their own needs and desires.
D) who are extroverted find limited gratification in social media.

Question

Quizplus · Accepted Answer

The uses and gratifications theory states that people use social media to satisfy their own needs and desires. This means that individuals actively choose to engage with social media for specific reasons, such as entertainment, socialization, information seeking, or self-expression. It is not limited to sexual pleasure or avoidance due to social anxiety, and can be utilized by both introverted and extroverted individuals depending on their individual motivations.

The Uses and Gratifications Theory Hypothesizes That People