Before giving a speech to his class, Jaehyun searched his school's website for statistics about the school's students-such as their average SAT and ACT scores, their racial and ethnic background, their gender, and their most popular majors-to begin to get a sense of the audience he would be addressing. In doing so, Jaehyun was engaging in
A) attitude appraisal.
B) demographic analysis.
C) active observation.
D) online survey.

Question

Quizplus · Accepted Answer

Jaehyun was analyzing the demographic characteristics of his audience by searching for statistics about the school's students. This process is known as demographic analysis.

Before Giving a Speech to His Class, Jaehyun Searched His