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Tenzin Is Conducting Research for a Speech About Coffee's Importance

Question 35

Multiple Choice

Tenzin is conducting research for a speech about coffee's importance in U.S. culture. He has found a survey on coffee consumption that he is considering using as a source. It was conducted by a major coffee company, which asked its customers to answer a series of questions about their coffee consumption. More than 10,000 people from across the United States sent in their responses. The respondents were from a wide range of ages and backgrounds. Tenzin ultimately decided that the survey was likely to be biased and decided not to use it. What factor most likely motivated Tenzin's decision?


A) who was included in the survey
B) the trustworthiness of the survey's source
C) the representativeness of the survey sample
D) the broadness of the survey sample

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