Ethos is a term from classical rhetoric that means
A) the use of emotional proofs in persuasion.
B) the reputation, authority, and integrity of the speaker.
C) persuasion by means of logic.
D) the use of ethics in argumentation.

Question

Quizplus · Accepted Answer

Ethos refers to the credibility and trustworthiness of the speaker, including their expertise and moral character. It is an appeal to authority that leverages the audience's perception of the speaker's reputation and integrity.

Ethos Is a Term from Classical Rhetoric That Means