Reinforcement is often said to increase the frequency of a behavior, but research suggestss that any feature of a behavior (e.g., intensity, duration, form, etc.) can be strengthened if a reinforcer can be made contingent on that feature.

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Research has shown that any feature of a behavior can be strengthened through reinforcement, not just its frequency. Contingency of reinforcement on various features of behavior can increase intensity, duration, form, and other aspects of behavior.

Reinforcement Is Often Said to Increase the Frequency of a Behavior