David is studying the behaviour of fans during college football games. David conducts this research in the stadium, the natural setting for football games. This is an example of____________________.
A) survey research
B) field research
C) secondary data analysis
D) an experiment

Question

Quizplus · Accepted Answer

Field research involves conducting research in a natural setting or environment, which is exactly what David is doing by studying football fans in a stadium. Survey research involves collecting data through questionnaires or surveys, which David is not doing in this scenario. Secondary data analysis involves analyzing data that has already been collected by someone else, which is not applicable here. An experiment involves manipulating variables to see the effect on an outcome, which David is not doing in this scenario.

David Is Studying the Behaviour of Fans During College Football