Which quality is characteristic of an effective survey?
A)The response scales contain many options.
B)The survey can cover multiple target populations.
C) The survey is comprehensive but brief.
D) The questions imply value judgements.

Question

​Which quality is characteristic of an effective survey?
A)​The response scales contain many options.
B)​The survey can cover multiple target populations.
C) ​The survey is comprehensive but brief.
D) ​The questions imply value judgements.

Quizplus · Accepted Answer

An effective survey should be comprehensive enough to gather necessary information, but also brief enough to maintain respondent engagement. A survey that is too long or asks irrelevant questions can lead to respondent fatigue and a lack of accurate responses. The other options are not indicative of an effective survey: A) Too many response options can result in confusion and inconsistent answers; B) It is better for a survey to focus on a specific target population; and D) Questions that imply value judgments can lead to biased responses.

​Which Quality Is Characteristic of an Effective Survey

Which Quality Is Characteristic of an Effective Survey