Insights to guide message development and testing are provided by ____ research methods.
A)formative
B)health literacy
C) adult education
D) summative

Question

Quizplus · Accepted Answer

Formative research methods provide insights to guide message development and testing. Health literacy and adult education are related to communication, but not specific research methods. Summative research methods are used to evaluate the effectiveness of a message after it has been developed and tested.

Insights to Guide Message Development and Testing Are Provided by ____