When a firm chooses a market strategy and a nonmarket strategy, the strategies compete with the strategies of other participants in the market.
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Q10: Positioning in political space affects the opportunity
Q11: Government exercises relatively little control over pharmaceutical
Q12: A firm that decides to enter a
Q13: Opportunities can be controlled by actions such
Q14: The pharmaceutical companies tend to seek visibility
Q16: Opportunities can be controlled by government at
Q17: Expertise in dealing with the news media
Q18: A synergy is present between market and
Q19: A business strategy serves as a firm's
Q20: Nonmarket positioning should be a conscious choice
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