Which of the following is a nonmarket strategy implementation activity?
A) account-based marketing
B) product pricing
C) brand management
D) lobbying

Question

Quizplus · Accepted Answer

Lobbying is a nonmarket strategy implementation activity because it involves influencing government policies and regulations rather than directly targeting customers or competitors in the market. The other options (account-based marketing, product pricing, and brand management) all involve activities that are directly related to the market and customers.

Which of the Following Is a Nonmarket Strategy Implementation Activity