Management involvement in nonmarket strategy formulation and implementation is required in spite of effective lobbying.

Name: Management involvement in nonmarket strategy formulation and implementation is required in spite of effective lobbying.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

Effective lobbying can help achieve nonmarket goals, but management involvement is still necessary to ensure that the organization's overall strategy aligns with these goals and to oversee the implementation of nonmarket strategies.

Management Involvement in Nonmarket Strategy Formulation and Implementation Is Required