When Steele had science majors and business majors wear lab coats during their experiment rating albums, they found that the lab coats served __________ for the science majors, but not for the business majors.
A) a self-affirmation function
B) as a dissonance enhancer
C) to help resist temptation
D) as a confidence enhancer

Question

Quizplus · Accepted Answer

Steele's research found that wearing lab coats served a self-affirmation function for science majors because they identified strongly with the stereotypical image of a scientist, which was reinforced by the lab coat. However, the lab coat did not have the same effect on business majors who did not strongly identify with a similar stereotype.

When Steele Had Science Majors and Business Majors Wear Lab