The Ben Franklin effect is named for an incident in which Ben Franklin __________.
A) reported liking King George III of England after the Boston Tea Party
B) asked a favor of someone who had treated him coldly, gaining an ally
C) charmed several unsuspecting young ladies in his town
D) advised the president to create dissonance as a means of persuasion

Question

Quizplus · Accepted Answer

The Ben Franklin effect refers to a psychological phenomenon in which a person who has done a favor for someone is more likely to do another favor for that same person, rather than if they had received a favor from that person. This effect is named after an incident involving Ben Franklin, who asked to borrow a rare book from an acquaintance who had previously shown him hostility. After the borrower agreed to lend the book, Franklin thanked him warmly and later found that the borrower became a close friend and supporter.

The Ben Franklin Effect Is Named for an Incident in Which