The Ben Franklin effect would predict that you would most like someone __________, whereas behaviorist theories would predict that you would most like someone __________.
A) who treated you rudely; who treated you kindly
B) you did a favor for; who did a favor for you
C) who rewarded you strongly; you rewarded strongly
D) who challenged your attitude; who affirmed your attitude

Question

Quizplus · Accepted Answer

The Ben Franklin effect suggests that when we do a favor for someone, we are more likely to develop a positive attitude towards them. Therefore, we would most like someone who we did a favor for. This is in contrast to behaviorist theories, which suggest that reinforcement (reward and punishment) plays a more significant role in shaping our attitudes towards others.

The Ben Franklin Effect Would Predict That You Would Most