Phil spent an hour and a half running cables and toying with connections in order to receive cable TV in his room. When he was finished, he got fifty channels, but all of them were kind of fuzzy. His roommate, Jason, arrived home when Phil was done, and they both sat down to watch TV. Which one will enjoy the cable TV the most?
A) Phil, because of a self-fulfilling prophecy
B) Phil, because of justification of effort
C) Jason, because he didn't have to spend the time hooking it up
D) Jason, because of insufficient punishment

Question

Quizplus · Accepted Answer

Phil is likely to enjoy the cable TV more because of the justification of effort, a phenomenon where people tend to attribute a higher value to outcomes they've put effort into achieving, even if the result is not optimal.

Phil Spent an Hour and a Half Running Cables and Toying