Jorge has just undergone a three-week initiation process to become a member of a fraternity. During the initiation, he was made to do such things as shave his head, run naked through the cafeteria, and sing obnoxious fraternity songs during classes. Jorge now considers the fraternity the best thing that's ever happened to him and is convinced that his fraternity brothers are friends for life. Jorge's attitude towards his fraternity is probably the result of __________.
A) postdecision dissonance
B) the overjustification effect
C) insufficient punishment
D) justification of effort

Question

Jorge has just undergone a three-week initiation process to become a member of a fraternity. During the initiation, he was made to do such things as shave his head, run naked through the cafeteria, and sing obnoxious fraternity songs during classes. Jorge now considers the fraternity the best thing that's ever happened to him and is convinced that his fraternity brothers are friends for life. Jorge's attitude towards his fraternity is probably the result of __________.
A) postdecision dissonance
B) the overjustification effect
C) insufficient punishment
D) justification of effort

Quizplus · Accepted Answer

Jorge's attitude towards his fraternity is likely the result of justification of effort, where he values the fraternity more highly because of the effort he put into becoming a member. This is evidenced by his belief that his fraternity brothers are friends for life, which suggests a strong attachment to the group. This concept is supported by research showing that people tend to value something more highly if they had to put in effort to obtain it.

Jorge Has Just Undergone a Three-Week Initiation Process to Become