A tobacco grower says, "I'm not the only one growing it. If I stop, someone else will be there." Assuming that the man was experiencing dissonance from the fact that he was making his living from a crop that is bad for people's health, he appears to be reducing this dissonance by __________.
A) changing his behavior
B) changing his cognitions
C) adding new cognitions
D) self-affirmation in an unrelated domain

Question

Quizplus · Accepted Answer

He is adding new cognitions (justifications) to reduce the dissonance between his actions and the knowledge of tobacco's harmful effects, without changing his behavior or beliefs about tobacco.

A Tobacco Grower Says, "I'm Not the Only One Growing