Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars __________.
A) causes people to process information peripherally
B) focuses on the utilitarian aspects of the cars
C) appeals to viewers who are low in the need for cognition
D) stresses the identity implications of owning a Chrysler car

Question

Quizplus · Accepted Answer

The emphasis on objective attributes such as computer generated design, cab forward design for better gas mileage, and steel reinforced side door construction for safety focuses on the utilitarian aspects of Chrysler cars.

Recent Advertisements for Chrysler Automobiles Focus on Notions Like "Computer