According to the elaboration likelihood model of persuasion, people who __________ are most likely to take the __________ route to persuasion.
A) are motivated to pay attention; central
B) are motivated to pay attention; peripheral
C) do not pay close attention; central
D) do not care about the issue; central

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model of persuasion, people who are motivated to pay attention are more likely to take the central route to persuasion. The central route involves a more thoughtful and thorough processing of information, while the peripheral route involves more superficial cues and heuristics.

According to the Elaboration Likelihood Model of Persuasion, People Who