The elaboration likelihood model explains under what conditions someone will __________.
A) be influenced by what the speech says, and when influence occurs by superficial cues
B) change their implicit attitude, and when he or she will resist change to the explicit attitude
C) be persuaded by a subliminal message, and when he or she will resist attitude change
D) elaborate on a dissonance-evoking situation, and when he or she will resolve dissonance

Question

Quizplus · Accepted Answer

The elaboration likelihood model explains under what conditions someone will be influenced by what the speech says, and when influence occurs by superficial cues. It posits that there are two routes to persuasion: the central route and the peripheral route. The central route involves careful and thoughtful consideration of the message, while the peripheral route relies on superficial cues such as the credibility of the speaker or the attractiveness of the message. The model explains which route is more likely to be taken based on factors such as motivation to process the message, ability to process the message, and the relevance of the message to the individual.

The Elaboration Likelihood Model Explains Under What Conditions Someone Will