Counterattitudinal advocacy results in attitude change when __________.
A) there is minimal external justification for the statement
B) there is minimal internal justification for the statement
C) the attitude is accessible
D) the attitude is initially very strong

Question

Quizplus · Accepted Answer

Counterattitudinal advocacy is most effective when there is minimal external justification for the behavior or statement that contradicts the person's attitude. This means that there is no obvious reason or reward for the person to express an attitude that goes against their beliefs, which leads to a change in attitude. Internal justification (B) refers to personal reasons or values that might motivate someone to change their attitude even if there is no external pressure to do so. The accessibility of the attitude (C) might make it easier or harder to change, but it is not a defining factor of counterattitudinal advocacy. The initial strength of the attitude (D) might affect the difficulty of changing it, but it is not a crucial determinant of the effectiveness of the persuasion technique.

Counterattitudinal Advocacy Results in Attitude Change When __________