Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?
A) Bob, whose friends think it is important for his safety
B) Michelle, who is confident that she can afford them
C) Richie, whose parents put safety first and who will lend him the money
D) Nora, who holds positive attitudes toward Goodyear

Question

Quizplus · Accepted Answer

According to the theory of planned behavior, intentions are influenced by attitudes toward the behavior, subjective norms (what others think), and perceived behavioral control (the belief that one can perform the behavior). In this scenario, all four individuals have a positive attitude toward buying new tires, but only Richie has a subjective norm and perceived behavioral control. His parents prioritize safety (subjective norm), and they are lending him the money to purchase the new tires (perceived behavioral control), which increases the likelihood that he will follow through on his intention to buy the tires.

Based on the Theory of Planned Behavior, Who Is Most