Which of the following is most relevant to a company that wants to position a new brand on price leadership?
A) Gestalt psychology
B) Weber's Law
C) Augmented reality
D) The closure principle

Question

Quizplus · Accepted Answer

Weber's Law, which states that the perceived difference between two stimuli is proportional to the magnitude of the stimuli, is relevant to price leadership because it helps companies understand how much they need to lower their prices in order to be perceived as offering a significantly better deal than their competitors.

Which of the Following Is Most Relevant to a Company