Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
A) Social media marketing
B) Social marketing
C) Public service marketing
D) Services marketing

Question

Quizplus · Accepted Answer

Social marketing refers to using marketing techniques to promote socially beneficial behaviors or discourage negative behaviors, and it often involves campaigns that aim to educate or raise awareness about issues such as public health, the environment, or social justice. Public service marketing and services marketing are not specific to promoting positive behaviors, and social media marketing refers only to marketing through social media platforms.

Which Term Refers to Marketing Techniques That Are Used to Encourage