Which of the following creates the intangible elements of a brand that make it memorable and meaningful to a consumer?
A)advertising
B)branding
C)prospecting
D)marketing
E)integrating

Question

Quizplus · Accepted Answer

Branding creates the intangible elements of a brand such as its personality, values, and emotional associations. Advertising, prospecting, marketing, and integrating may all contribute to building a brand, but they do not create the intangible elements that make a brand memorable and meaningful to a consumer.

Which of the Following Creates the Intangible Elements of a Brand