Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A)The use of multiple marketing communications channels is advantageous.
B)The use of a single marketing communications channel is advantageous.
C)Long-term relationships with customers are best nurtured through sales promotion.
D)Long-term relationships with customers are best nurtured through public relations.
E)Short-term relationships with customers are more profitable than long-term relationships with customers.

Question

Quizplus · Accepted Answer

Management of a company that adheres to the principle of Integrated Marketing Communications (IMC) would believe that the use of multiple marketing communications channels is advantageous. IMC is all about coordinating different types of communication channels and messaging to create a seamless and consistent message to the target audience. Using multiple channels helps to increase the reach of the message and reinforce the overall branding strategy.

Management of a Company That Adheres to the Principle of Integrated