Which copy element develops the sales message,states the argument,summarizes the proof,and provides an explanation?
A)headline
B)subhead
C)caption
D)body copy
E)display copy

Question

Quizplus · Accepted Answer

The body copy typically includes all of these elements in developing the sales message, stating the argument, summarizing the proof, and providing an explanation. It is the main text of the advertisement or marketing material.

Which Copy Element Develops the Sales Message,states the Argument,summarizes the Proof,and