Which term refers to the digitization of the media,in which all of the mass media save and transmit information through the same digital forms?
A) convergence
B) interactivity
C) cadence
D) commoditization
E) engagement
Correct Answer:
Verified
Q20: A company is using _ when it
Q21: Who implements the media plan?
A)media buyers
B)media researchers
C)media
Q22: Scannable QR codes that link to product
Q23: In the evolution of media,the _ era
Q24: _ are independent organizations that specialize in
Q26: Which of the following is the most
Q27: Who makes the strategic decisions outlined in
Q28: Newspaper is the _,and the Wall Street
Q29: Paid media lacks which of the following?
A)message
Q30: Which of the following is an advantage
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