Traditional measured media such as print and broadcast are also referred to as ________ media channels.
A)owned
B)earned
C)interactive
D)legacy
E)addressable

Question

Quizplus · Accepted Answer

Traditional measured media such as print and broadcast are often referred to as legacy media channels, as they have been used for a long time and their effectiveness can be measured through traditional metrics such as reach and frequency. Owned media refers to platforms that a brand or company owns and controls, such as their website or social media accounts. Earned media refers to free publicity or word-of-mouth marketing generated by consumers or media outlets. Interactive and addressable media channels are newer forms of media that allow for personalized and targeted messaging.

Traditional Measured Media Such as Print and Broadcast Are Also