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When Scentsation Introduced a New Air Freshener,the Company Sent Emails

Question 143

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When Scentsation introduced a new air freshener,the company sent emails to people asking for referrals.People referring five friends to the company's promotional website received free merchandise and were entered into a sweepstakes to win a year's supply of the product.Explain what this technique is and why marketers use it.

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This is an example of viral ma...

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