Which of the following word-of-mouth marketing strategies aims to create buzz and connect with influential,high-quality contacts who will spread the brand's story?
A)brand advocacy
B)guerilla marketing
C)microblogging
D)crowdsourcing
E)mobile marketing

Question

Quizplus · Accepted Answer

Brand advocacy specifically focuses on identifying and connecting with influential individuals who can help spread positive word-of-mouth about a brand. Guerilla marketing is a more unconventional approach that typically involves surprise or unconventional tactics to grab attention, while microblogging and mobile marketing are more focused on leveraging social media and mobile devices to reach audiences. Crowdsourcing involves outsourcing tasks or ideas to a group of people, but may not necessarily focus on creating buzz or connecting with influential contacts.

Which of the Following Word-Of-Mouth Marketing Strategies Aims to Create