Vertical coordination is required for a coherent international IMC campaign,but horizontal coordination is not.

Question

Quizplus · Accepted Answer

Both vertical and horizontal coordination are required for a coherent international IMC campaign. Vertical coordination is necessary to align messages and actions across different levels of the organization, while horizontal coordination is necessary to ensure consistency and integration of messages across different media and channels.

Vertical Coordination Is Required for a Coherent International IMC Campaign,but