The delayed impact of advertising is referred to as the ________effect.
A)halo
B)social
C)indirect
D)carryover
E)synergistic

Question

Quizplus · Accepted Answer

The delayed impact of advertising is referred to as the carryover effect. This refers to the phenomenon where the effect of advertising does not simply disappear after the advertising stops, but continues to have an impact on consumer behavior over time.

The Delayed Impact of Advertising Is Referred to as the ________Effect