You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch a specific program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question triggered your memory of the Wendy's ad?
A)recognition
B)unaided recall
C)aided recall
D)unprompted recall
E)prompted recall

Question

Quizplus · Accepted Answer

The question that triggered the memory of the Wendy's ad is an example of aided recall, where the researcher provided a specific prompt (Wendy's) to jog the participant's memory.

You Received a Phone Call One Evening from a Research